Iron Girls Mission: To provide a platform to enhance the experience of women who are part of a healthy, balanced and active lifestyle through premier events, quality products and services that reward and support that lifestyle.  Iron Girl is Not about a particular type of event or distance but rather an attitude toward living a healthy, active lifestyle through events. Iron Girl has the unique brand position to offer a strong, yet feminine focus to empower women to get moving. The name, Iron Girl, gives women a different outlook for the mind, body and spirit through events.

Iron Girl represents a new, fresh edge for women and their pursuit of an active, balanced and healthy lifestyle. Iron Girl will address their needs and fuel their souls with products for women by women and events that embrace that same spirit and determination. The focus of the events is to create a high quality womens event. Iron Girl will emphasize the health, wellness, camaraderie, fun and social aspects of participating whether finishing first, middle or last.

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